Landing Page Design for Rakuten Rebates
Client
Rakuten Rebates is a shopping rewards service where members earn points as rewards by shopping via Rebates website or a mobile app.
Role
・UI design
・Banner design
Project
Create a new landing page to promote a campaign to increase service subscriptions.
・Target ... New members
・Condition ... Earn rewards by subscribing and using the service.
Challenge
Promote a campaign and encourage people to sign up to our service.
Solution
I collaborated with a marketing team member to build the wireframe.Then I created hero banners for the landing pages for PC and smart phone. I also created web banners for advertising the campaign on the different platforms.
Desk top page
Mobile page
Banner design concept
Campaign banners
The hero banners have white boxes briefly showing how to participate in the campaign. The main colours green and yellow came from a symbol ( 
) for beginners in Japan since the target for this campaign was new members.
Inline banners
These banners lead to our “User guide” or “Available stores” so that potential users can get to know us. I made it look like a button so that the user knows that it is clickable. Banner designs are matched with the ones on the page you open.
